Feedback on Brave Rewards: Reason for Moving On

Brave Rewards
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I’ve been a Brave user for a long time and have genuinely enjoyed the browser experience. From performance to UX, Brave has been one of the smoothest browsers I’ve used.

However, I’m choosing to move away now, primarily due to recent changes around Brave Rewards.

The core idea behind Rewards was straightforward: users opt in to ads and are compensated for their attention. Over time, I’ve noticed an increasing number of ads that do not result in any rewards. Regardless of the internal reasons for this, from a user’s perspective it breaks the fundamental expectation tied to the feature.

At that point, the question becomes simple: if ads no longer reliably pay, there is little reason to keep them enabled at all. The value exchange that made the feature meaningful feels diluted.

This post isn’t meant as a complaint, demand, or criticism of the team. I’m not expecting changes or responses. I just felt it was important to share why, despite liking the browser overall, I’m moving on.

Thank you to the Brave team for the experience so far.

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Why not just disable Rewards if that’s the concern?

Big thing here is this is the same as had been happening for a while. The difference is they stopped it from moving the ad counter up when it’s not a paid ad. It became more transparent rather than people seeing huge ads viewed counts with small pay.

Ads we earn from are going to be dependent on how well Brave can sell ads. If they have a lot, we get plenty we can earn from. If their ad sales is low, then obviously ads we can see that provide earnings is lower.

That said, I do agree I think it’s weird for them to have as many 0 BAT house ads as they do. You can do thumbs down on the house ads in your history and you’ll see less of them.

And to be clear what I’m getting at:

Brave Rewards pays us for the ads Brave is paid to show. If the ad we see is about Brave, there is no earnings. These types of ads are called House Ads. Since these do not pay, the ad count does not increase when we see them.

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