You are not guaranteed ads in Brave News. It is possible there aren’t any IC ads in your region or that you hit the view limits for them. You can always visit https://sampson.codes/brave/ads/my_region/ to discover what ad campaigns are in your area.
It also shows you:
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What OS can see each campaign
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If they are IC (inline content), SI (Sponsored Image, which is New Tab Page ads), or PN (Push Notifications).
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The maximum amount of times you can see ads from each campaign
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When each campaign starts and ends.
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How much BAT you get for seeing the ad
For example:
On this you can see it’s PN, so wouldn’t appear in Brave News or anything. These ads can start appearing February 1 and ends on February 29, so basically it lasts 29 days. However, it also says a maximum of 2 ads per day, and total of only 22 times you can see the ad. So while active for 29 days, you might hit the view limit in just 11 days.
So yeah, it’s important to pay attention to things like this. Other consideration is like in below:
You see under OS it only shows Windows and Mac. This means Linux, Android, iOS, etc wouldn’t be able to view these ads.
I am explaining this to you as it is unknown if you really have any problems. Usually if anything is blocking you from ads, then you wouldn’t be able to see PN or SI/NTP ads either.
If you look at the link I provided, do you see many campaigns that have ads with IC, such as below?
And if you look at when the campaign started and the view limits, would it be reasonable to say you might have hit those limits? Is it available for your OS?